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What’s Been Happening Lately

Clear Rock Realty & The People-First Investment into Lubbock's Future

611 Broadway holds some of Downtown Lubbock's most treasured gifts. And we're not talking about knickknacks and retail. We're talking about the people of Clear Rock Realty.Clearly Crafted for ConnectionIf you had to describe the Clear Rock experience in one word, it would be intentional. Everything from their office design to how they coach agents, greet clients, or choose to invest in downtown is marked by thoughtfulness, purpose, and care. That intentionality shows up even before you hear their friendly "hello." Glass walls and doors allow the sunshine to pour in, giving an unmistakable sense of openness. Upstairs, the old wooden floors hint at its long-standing history. Old Acme brick walls mix with sleek finishes. It’s a blend of old and new, history and purpose. And it’s no accident.The design of Clear Rock’s space is a direct reflection of founders Tanner Dean and Ruben Trujillo’s deep faith and guiding mission. It wasn’t just the space that took shape with intenti...

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Healing, Community, and Truth: The Veritas Story

For Dr. Ben Edwards, medicine is more than a profession. It’s a calling. And at Veritas Wellness in Downtown Lubbock, that calling is transforming lives. An Unexpected Welcome to WellnessWhen you hear the words “Wellness Center” you might imagine many things. Veritas Wellness' historic building greets you with something all its own. A courtyard welcomes you with climbing green vines, shade trees, and water trickling down into a small pool. It feels more like a secret garden than a doctor’s office. Step further inside and light fills the space. Soft textures, exposed brick, natural elements, and open spaces create an atmosphere of calm and curiosity.Carrying on a Legacy of MedicineCalled "Dr. Ben" by most of his patients and staff, Dr. Edwards mirrors that spirit. Relaxed, collected, and unhurried, he welcomes patients and visitors to his office. A worn black leather Gladstone bag sits on a bookshelf. It was once carried by Dr. Ben Edwards’ grandfather, a small-town Texas...

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West Family Hospitality: How Tech Grads Turned Local Pride Into a Culinary Powerhouse

You've tasted their food. You've sipped on their brews. But do you know the story behind the couple shaping Downtown Lubbock's dining scene? Discover the duo behind The West Family Hospitality Group: Cameron and Rachel West.Serving Up Hospitality, One Restaurant at a TimeDowntown Lubbock pulses with creative energy, cultural flavor, and entrepreneurial spirit. Few embody that more than Cameron and Rachel West. From an elevated fine-dining experience at The West Table to laid-back pints at The Brewery LBK and Southern comfort fare at Dirk’s, the West family has cultivated a trio of downtown staples that keep locals and visitors alike coming back for more.Meet Cameron and Rachel West Born and raised in Lubbock, Cameron West graduated from Texas Tech before heading to culinary school at the Culinary Institute of America at Greystone in Napa Valley, California. There, he trained at the prestigious French Culinary Institute, where he also worked as a teaching assistant in the...

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The Rise of the House of Taylor: A Story of Bridal Gowns, Champagne, and Female Empowerment

Suzy Taylor, owner of House of Taylor Bridal, isn’t new to Downtown Lubbock or the wedding industry. She is, however, new to owning a bridal boutique–you’d never know it, though.International Moves + Career ShiftsTaylor, originally from New Zealand, started her life in Texas in Houston and found her way to Lubbock. She’s worked as a photographer (weddings, maternity, family, senior portraits) for 13 years at her downtown studio on Broadway.When a friend approached Taylor, wondering if she’d be interested in buying a bridal gown boutique, it took a while before she was ready to jump in. But just days after she did, a space right down the street from her photography studio became available, and Taylor knew this was where she was meant to serve brides looking for their dream wedding gown.Ready to put a personal spin on the boutique formerly known as Ready to I Do, Taylor began her rebrand, which included the name the boutique goes by now.“I think it really just elevated the space… I wante...

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Celebrating the Women of Downtown Lubbock

In honor of Women's History Month, we’re spotlighting inspiring women living out their passions in a place we cherish and call home—Downtown Lubbock. For these women, downtown is more than a place of business. It’s where they build community and lean into creativity. It’s also where they take on challenges and inspire other women to go after what they deserve. Marsha JohnsonSweet Creations, OwnerFor nearly nine years, Marsha Johnson has been serving delicious treats to the Downtown Lubbock community with her mom-and-pop bakery, Sweet Creations. Specializing in custom cakes, her bakery is a true reflection of her passion.Marsha’s bakery has a purpose beyond sweets. Her business is her way of leaving a legacy for her kids and grandchildren. She also loves how her bakery allows her to be part of her community’s memorable moments, whether that’s baking a cake for a first birthday party or a 100th celebration. “I believe that having a business in Downtown Lubbock is wher...

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Vince Vasquez: Living His Best Life Downtown

For Vince Vasquez, Downtown Lubbock isn’t just an address—it’s his way of life. From the tight-knit community to the walkable, on-the-go lifestyle, Vince wouldn’t trade downtown living for anything. A Texas Tech grad and lifelong West Texan, Vince has spent his entire adult life living or working downtown. By day, he’s a banker at Capra Bank, using his financial expertise to help businesses grow. By night, he’s a co-owner of Shotgun Sue’s at 1718 Buddy Holly, a lively downtown saloon he runs with his business partner, Tim Tremoni."Where everybody knows your name..."Living in Downtown Lubbock means simplicity and connection for Vince. He doesn’t have to worry about yard work, home maintenance, or a long commute. “I can get anywhere really quickly from downtown,” he explains. “I can be at 77th and Milwaukee in thirteen minutes.”Plus, he's got a beautiful view from his condo of the downtown scene.Vince lives in the Pioneer Condos, one of Downtown Lubbock’s most sought-after residenti...

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The Broadway Market: Downtown Lubbock's Next Big Thing

Downtown Lubbock is about to experience a transformation with the arrival of Broadway Market—a modern food hall promising delicious eats, live music, and vibrant spaces for everyone to enjoy, right across from the future Lubbock Downtown Park.We sat down with Robert Taylor and Aric Lampert to discuss their exciting plans for the venue. Bringing Big City Vibes If you've ever visited cities like Detroit, Kansas City, or Nashville, you've probably noticed a theme about downtowns—vibrant food spaces that bring people together. Food halls are more than just places to eat—they're hubs of community connection nestled in the heart of their cities. Imagine a single spot where you can grab barbecue, sushi, or a fresh-baked dessert, all while your kids enjoy their favorite slice of pizza.It's the kind of place where life happens, where people gather, laugh, and savor a shared experience, and that's exactly what the vision for Broadway Market in Downtown Lubbock ...

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Your Holiday Season Guide To Downtown Lubbock

Cue the jingling bells, twinkling lights, warm spiced drinks, and festive cheer—Downtown Lubbock is bursting with holiday magic! Get ready to explore special events, sips, and eats that will make this season unforgettable.Event MustsHoliday Happening 2024: Oh So MerryNovember 20-24 | Lubbock Memorial Civic CenterThis is one of Downtown Lubbock's can't-miss annual activities to kick off your festive season. With over 130 unique merchants and specialty events, this five-day market offers a treasure trove of holiday gifts and supports local community projects through the Junior League of Lubbock. Don't miss out on the chance to shop small and make a big impact this holiday season!Learn more about the event and purchase your tickets here. -Wednesday, November 20th: SNEAK PEEK -Thursday, November 21st: LADIES’ DAY -Friday, November 22nd: FRIDAY NIGHT OUT -Saturday, November 23rd: BREAKFAST WITH SANTA -Sunday, November 24th: BRUNCH WITH SANTAChristmas Vendor CrawlDecember 1 | ...

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