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At Lubbock’s Center

Culture, Creativity, Energy, Booming Economic Growth

Explore Downtown

Livable Downtown

Adult and child talking in front of a tree-mural wall.

Hidden Gems of Downtown

The History and Future of Lubbock

We’ve already started, and we’re not stopping. It’s a new era of revitalization in Downtown Lubbock. Community members and political leaders alike are dedicated to this shared passion project—to promote a fresh surge of life, culture, and growth in the heart of our city. This doesn’t mean forgetting where we came from—it’s building upon our red brick foundation to continue fostering a more vibrant, progressive, and welcoming future in downtown.

More About Downtown's History

What’s Been Happening Lately

Clear Rock Realty & The People-First Investment into Lubbock's Future

611 Broadway holds some of Downtown Lubbock's most treasured gifts. And we're not talking about knickknacks and retail. We're talking about the people of Clear Rock Realty.Clearly Crafted for ConnectionIf you had to describe the Clear Rock experience in one word, it would be intentional. Everything from their office design to how they coach agents, greet clients, or choose to invest in downtown is marked by thoughtfulness, purpose, and care. That intentionality shows up even before you hear their friendly "hello." Glass walls and doors allow the sunshine to pour in, giving an unmistakable sense of openness. Upstairs, the old wooden floors hint at its long-standing history. Old Acme brick walls mix with sleek finishes. It’s a blend of old and new, history and purpose. And it’s no accident.The design of Clear Rock’s space is a direct reflection of founders Tanner Dean and Ruben Trujillo’s deep faith and guiding mission. It wasn’t just the space that took shape with intenti...

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Healing, Community, and Truth: The Veritas Story

For Dr. Ben Edwards, medicine is more than a profession. It’s a calling. And at Veritas Wellness in Downtown Lubbock, that calling is transforming lives. An Unexpected Welcome to WellnessWhen you hear the words “Wellness Center” you might imagine many things. Veritas Wellness' historic building greets you with something all its own. A courtyard welcomes you with climbing green vines, shade trees, and water trickling down into a small pool. It feels more like a secret garden than a doctor’s office. Step further inside and light fills the space. Soft textures, exposed brick, natural elements, and open spaces create an atmosphere of calm and curiosity.Carrying on a Legacy of MedicineCalled "Dr. Ben" by most of his patients and staff, Dr. Edwards mirrors that spirit. Relaxed, collected, and unhurried, he welcomes patients and visitors to his office. A worn black leather Gladstone bag sits on a bookshelf. It was once carried by Dr. Ben Edwards’ grandfather, a small-town Texas...

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West Family Hospitality: How Tech Grads Turned Local Pride Into a Culinary Powerhouse

You've tasted their food. You've sipped on their brews. But do you know the story behind the couple shaping Downtown Lubbock's dining scene? Discover the duo behind The West Family Hospitality Group: Cameron and Rachel West.Serving Up Hospitality, One Restaurant at a TimeDowntown Lubbock pulses with creative energy, cultural flavor, and entrepreneurial spirit. Few embody that more than Cameron and Rachel West. From an elevated fine-dining experience at The West Table to laid-back pints at The Brewery LBK and Southern comfort fare at Dirk’s, the West family has cultivated a trio of downtown staples that keep locals and visitors alike coming back for more.Meet Cameron and Rachel West Born and raised in Lubbock, Cameron West graduated from Texas Tech before heading to culinary school at the Culinary Institute of America at Greystone in Napa Valley, California. There, he trained at the prestigious French Culinary Institute, where he also worked as a teaching assistant in the...

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